You’ve probably heard the word “uber” used in slang before. “Uber-sweet”, “Uber-hacker”, and my personal favorite “Uber-goober”. Technically, “Über” is a German word, that combines “super” with “hyper”. Frankly, I thought “UbserSecure” was uber-cool, so I did a WHOIS lookup and saw it was available. I had to have it! It wasn’t until after I registered the name that I learned that Nietzsche’s Übermensch described the higher state to which he felt we might aspire.
Uber. This got me thinking.
Cyber criminals pose a great threat to companies and individuals. But it’s not just criminals. Well-meaning and careless users alike also put data at risk. The knee-jerk reaction is to build a taller wall. Time passes, but before you know it, you’ve been hit by a “taller ladder”, and they’re in. Credit cards, SSNs, or medical data are leaking out of the network. If you’ve planned right, you learn of the breach quickly. It’s more likely, however, that someone else will notify you. It’s a bad day when the FBI or Secret Service is sitting in your office.
Making things “more secure” but getting breached anyway is a non-stop cycle. Something has to change. Is it a better firewall or a more stringent policy? A faster IPS? A smarter SIEM? A new desktop security suite? It’s been done. And as the saying goes, doing the same things over and over again, expecting different results is the definition of insanity.
UberSecure. It begins by changing our assumptions of what it means to be secure, why we should be secure, and a more thoughtful approach to keeping what we value safe. We won’t solve any of our security problems by using the same type of thinking that got us in trouble in the first place.
Before I wrap this up, let’s unpack the Ubersecure tag line — It starts with you. If you’re constantly reacting, fighting daily fires, and you never catch your breath, there’s a good chance you’re too stressed, discouraged, or tired to use the greatest tool in your arsenal — your brain.
Cyber-criminals and other digital miscreants are thinking hard. They know what they want and are intentional about getting it. They’re innovative and they’re winning. It’s time to change. It starts with you.